Gentlemen,

Let's be civil here. bismillah, Psimet operates in a completely different market than Zipp on the MFG end. He makes high end boutique wheels, custom built, primarily, so he and Zipp aren't competitors in any real sense of the word. Psimet is a niche marketer and Zipp happens to be one of his vendors that supply him, and he's a damn fine wheelbuilder to boot.

By the way, if Psimet were a car dealer, he'd be more the Ferrari or Bugatti than Mazda, Ford or Chevy. Remember, custom........... handbuilt? Well, maybe old school Shelby would fit in there too.