Over here in Europe there are quite a few Car manufacturers that have sold a bike under their name. My Brother in law used to be a BMW dealer and he asked me to look over the BMW bike that he was being offered. Nothing special- A mountain bike equipped with run of the mill parts but the price was good---Good for the dealer that is. Overpriced and nothing to write home about.

But the one my LBS carries is a "Land Rover" Bit basic- rugged and cheap. Not that Land Rovers are cheap- but the basic and rugged bit fits them to a "T".