Ever been to one of those stores in the mall that sell little homegoods and ceramic **** and have huge signs everywhere that sale things like "Huge Sale" and "50% Everything" but when you look at the prices the original price is knocked up about 200% and the "sale" price is actually what it would cost anywhere else? Well that's what this company does. They purchased the Motobecane name, as well as others, and list MSRP's well above what an equivalent bike would cost but list a sale price that is closer to home so people think they are getting a much better deal than they really are.