That was amusing. It appears to be mostly commenting on Camelback's hyperbolic "Hydrate or die" slogan. It seems less inconvenient to carry a water bottle (or two) than sucking on snowbanks.

This following matches the more-typical position on "hydration".

http://bicycling-training.suite101.c...on_for_cycling
http://www.bicycling.com/article/0,6...7212-1,00.html