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Old 06-05-10 | 10:33 AM
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Chop!
Senior Member
 
Joined: Sep 2005
Posts: 863
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From: Cymru (Wales)

Bikes: GoBike, Long-john, Strida III, Oke Ja recumbent, Brompton, Moulton, BSA, Strida 5

I quote here from Tony Hadland's book 'Raleigh in the Last Quarter of the 20th Century'

The idea of a folding bicycle appealed to Yvonne Rix but the volume market was shrinking and tended to be dominated by cheap 20" wheel imported machines. These sold at about £70 and had little profit margin. As noted above, Raleigh produced a similar machine, but this was dropped about 1989. In that year Raleigh started selling the 26" wheel US-designed Montague Bi-frame, which was built in Taiwan. It was sold as a Rudge, because the philosophy was, ‘If it’s not made in Nottingham, it’s not a Raleigh’.

Yvonne Rix liked the Bi-frame which, as big-wheeled folders go is a good machine. However, at about £350 when launched (= about £500 today) it was relatively expensive. Furthermore, dealers found it difficult to promote the important fact that it folded. Rather too late, Montague evolved a display stand to emphasise this feature. Despite strong efforts to promote the Bi-frame, sales were poor and it was dropped early in the 1990s.
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Chop! The mad Welshman, lost in the urban jungle somewhere between LLanfairpwllgwyngyllgogerychwrndrobwllllantysiliogogogoch and Vladivostock!
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