I drove out there today to check it out. I would say it's not worth the drive up from Decatur. Granted they just opened up, but I wasn't impressed. In my opinion the bike selection was non-descript, and the majority of components and accessories (including clothing) were Performance house brands--not knocking the quality of the stuff, just lack of selection. Staff was friendly but it seemed to me they could just as easily work at an appliance store as a bike shop. I guess I was disapointed because I expected to find a brick and mortar version of their website. I'll probably stick with my LBS.