My only reason for running reds is that the darn things don't see me, so I treat them as stop signs and stop, check the traffic and then go when it is clear. If there are cars at the light, I never run it... it shows a bad example, and I know they will trigger it.
I have seen too many cyclists that just zoom through, and I think that creates a negative image of cyclists to motorists.
I also treat some stop signs as yield signs, most of the time stopping, but often just checking from a slowed speed to ensure that there are no vehicles/bikes coming and then zooming on... it depends on the street I am crossing and the neighborhood.