That's how I feel too. It's a VERY popular brand, & for that I don't like them. Like that popular kid at school who you hate just because you don't think they deserve to be that popular. I prefer to feel cool & edgy with less common brands, like Gary Fisher or Motobecane. (though GF was owned by Trek until a few days ago with it became a part of Trek) Though I'm not one to talk, since tomorrow I'll hopefully be buying a Specialized Hardrock Disc. You just can't beat the price for the components & weight.