One of the more expensive bikes actually ridden in the Tour will be from a newer team, Team Sky. They ride Pinarello bikes, a well established Italian company.

I think there will be two other teams riding Pinarellos, but Sky's bikes will have the Di2 group, which is the priciest group out there (the other Pinarello riding teams have a different group set maker on them, I think). Groups essentially consist of the shifters, brakes, and gears. Di2 is special because it shifts electronically.

I eyeballed the bike and tried to price it as if someone with a very big checking account were to walk in and pay msrp for the bike. Sky's fully loaded bike with wheels, power meter, etc. came to be just under 17,000 usd. My specs (may be a bit off though)

As mentioned before, the Cervelo Project California is one of the pricier ones out there. However its not really a production bike, more of a engineering experiment.

I don't know how much you know about the cycling world, but there is a guy named Leonard Zinn who is pretty much a technical guru when it comes to cycling. He writes a column for http://velonews.competitor.com/ and takes reader questions about tech problems. If he has time for an interview, he is probably the best guy to talk to about bike tech trends.
his email as posted on velonews --> veloqna@comcast.net

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