Originally Posted by DScott

This is more of a motorsports mindset, where it is literally true that the more money you spend, the faster you can go. What's different about bicycles is that after a certain point, you can't buy more speed. It's the mind and the motor, not the machine, that matters the most.

Probably not a very appealing notion to the rich, who measure power and status by the cost of their toys. There is no bicycle equivalent of the Bugatti Veyron.