Trek's warranty clearly states original buyer. I don't know for sure, but if someone shows up for a warranty claim with a reciept from an "unauthorized" Trek dealer, my guess is that it would be the same as buying the product used.

At some point however if the price of a spanking new, name brand bike (such as Trek) is attractive enough, I'm sure there are people who would gamble. For example, if the price of one of these bikes is roughly half the MSRP, you'd probably still be money ahead as a consumer by purchasing a "crash replacement" frame in the unlikely event that they ever have an issue with the original. The Trek website doesn't clearly state whether or not you need to be the original owner for this program.

Beyond the warranty issues, I tend to agree with Squirtdad. Trek will absolutely have employess whose job it is to identify non-authorized distribution/retail outlets and shut them down. Maintaining the value of their brand depends on this.

But, I hate to be a nay-sayer, or a "nan-sayer", and thus I say; Go forth Cig-Tech and start your venture! I'll be there to light your cigar if you are wildly successful.