SRAM is an international company that also includes Rockshox, Truvativ, Sachs, Avid and Zipp. As such, it has design, manufacturing and headquarters in Asia, Germany and the US including Chicago and Colorado.

If there is any one thing that differentiates SRAM drivetrains it's that they move more cable than Shimano or Campy per shift. It's a carryover from their MTB upbringing as it reduces error in a dirty drivetrain.