What Mega Tom said. I hardly have any standards at all, and even I probably wouldn't buy an $88 wheel (though I do agree a lot of road wheels seem overpriced).
One addition: It IS possible to ride for a long time on a set of decent wheels. I weigh 240, and I hardly ever have wheel problems since I started riding like a grown-up. Go around potholes, don't catch big air, don't run off or especially onto curbs. If you're still bragging about crashing, instead of trying to avoid it, I predict you're going to have troubles.