Seems like there's an inordinate amount of Lance Armstrong commercials, huh? More than I remember ever seeing before.

Now, I'm not a hater of LA... nor do I think that the suns rises and sets on him either. I think he is great for US cycling. But wow, his exposure seems a bit over the top, to me. I realize that dominant sports figures do a lot of endorsements, and commercials. I don't recall seeing it at this level before, certainly in cycling! (disclaimer: I don't watch a lot of the typical American sports: baseball - seldom / football - more than baseball / basketball - zero)

Discuss.