People whine we shouldn't use bikesdirect and wonder how a bike shop can make money in today's market. Lots of profit in the stuff the WSJ highlighted. When I go into my successful LBS, they don't have any roadbikes on display. MTB, hybrids, BMX, cruisers, baskets, racks, fancy seats...I think he figured it out too. I read the WSJ every day, there's lots of info for an open mind....