This depends entirely on you.

What's your wheel budget?

If you want cheap, Mavic Askium.

At your weight, you don't really have to go custom.
But they do have some advantages. If you get one
of the more exotic wheels and bust spoke, you will
be less likely to ride it home. A nearby bike shop may not have the
tools or the parts to repair it.

Btw, I used to be Mavic, Mavic, Mavic. I use Velocity rims now.

But... the Askium is a fine wheel. I imagine there
are other good budget wheels as well.