One can always find discrete examples of "crazy" behavior in the marketplace. What can be more interesting and informative - and valuable - is what these examples say about the inevitably changing culture.

It's easy, cheap entertainment to ridicule aberration but it's nourishment for the sociologist and for the smart marketeer who can "read" trend indicators for practical benefit. This little BF world may just be the tail on the dog of a larger resurgent bicycle universe, and what goes on there.

The discovery and healthy discussion of evolving aspects of cycling is important beyond the conceit of individual cases. There's more to cycling than "nuts" and bolts.

BTW, I predicted an explosion of pricing this year. Look it up.