Gotta love this too:

SRAM APEX - NO MOUNTAIN TOO STEEP!
John Gadret & Alexandre Vinokourov ride SRAM Apex to tackle the steepest gradients of the 2010 Giro
Fresh off the production line, the new SRAM Apex rear derailleur and 11-32 cassette were welcomed by John Gadret (Team AG2R ) and Alexandre Vinokourov (Team Astana) with a big smile. Mixed with a SRAM RED drivetrain, SRAM Apex components enabled the two riders to tackle the 24% gradients of the Plan de Corones with a better gear ratio. Equipped with their climber’s kit, Gadret took 3rd place while Vinokourov took 8th place on the day.