Originally Posted by
kleinboogie
From a business point of view it's so you'll see the sponsors and the beautiful countryside they hope you'll want to visit. I don't know about cycling but they have Nascar spotters who count the seconds a sponsors name appears on the t.v.
It's not just NASCAR there's a whole indsutry that produces reports on a regular basis about how much exposure a brand gets and they define what is "identifiable" as an advertisiment as in how long it has to be seen and how much of it has to be visible etc..in all types of sports and product placement in TV shows/movies and a host of other stuff.