Noot, I flipped the biggest coin I could muster.....

I think I've made my decision. Will wait until Monday when they open and see what happens.

For the record, the three bikes I've been looking at are:

Orbea ONIX T105
Specialized Roubaix (exact version I don't recall)
Specialized Tarmac Elite

The Orbea is the one I'm leaning towards at this point. All three bikes are within $100 of each other. Both shops seem willing to help out a newbie so it's a matter that the ORBEA seemed to a slightly better fit and the staff took a little more time showing me some other things to think about.

I hope I know what I'm getting into......