While fit is a personal thing, there are certainly some brands that have been found to be the right fit by a larger number of riders than other brands. For me (and apparently a lot of people), it turned out to be Terry - specifically the Terry Fly. I got a race for the cure model with a pink ribbon logo, Italian leather, for $35, because I guess they didn't sell a lot the men's version of that. But don't get caught up in what is a men's or women's seat. That has to do mostly with the width, and some men like a wider seat (it's the space between your sit bones that matters), which is easier to find in the "women's" models.