Ah yes, the myth of the all-terrain pimpmobile; because everyone knows that 24" chromes and racing tires are the optimal winter setup... People who beleive this type of advertising are the ones I end up towing out of ditches every winter. I ride a bike most places, but I do own a beater old 4x4 as my sole motorized vehicle. When I lived in the midwest, it did get me through many an unplowed road during city-wide snow closures; (I was an ARES first responder).
Now, I just get to laugh as I winch people back onto the road and explain to them that 4wd/AWD doesn't make them invincible, or just because they bought an SUV (especially those with RWD only and small engine versions) doesn't mean they know how to drive in the snow.
You'd be surprised, (or maybe not), to hear how many GMC Yukon, Cadillac Escalade and other behemoth SUV owners tell me the same story. "The dealer said that I'd be able to go anywhere in this car. I don't understand why it's stuck." That, as they're high-bottomed, straddling a snowbank with 2 of their low-profile summer-tread street tires in a drainage ditch. Now there's a promo poster for ya!