I don't really see the problem though, on the first bid that goes over the reserve, everyone's going to to see the amount anyway, so if they were going to bid, they would have bid and if they never reached your reserve they wouldn't have expected the item anyway. I mean really at the end of the day all they saw was the minimum you would take for it and they would have seen that any way if they wanted it bad enough or you wouldn't have sold it.

Don't get me wrong, I am not found of selling on eBay but in this instance I don't see anything funny. I've had this discussion with myself many times and I agree with wrok101, start it at your minimum or .99. That reserve/buy it now is just more money for eBay.