I make extensive use of reserve because I am always nervous that I am going to lose my ass on something of value due to low bidding. And I bet a reserve turns off some bidders. I have a couple DeRosa's I may be selling soon and I am not going to let them go for less than a certain number. But when I read the comments about just setting a minimum price rather than hiding a reserve, it seems to make sense. I laugh at lots of sellers who set these unreasonably priced minimum bids or BINs on bikes and they appear for sale every 10 days to 2 weeks after the the latest failed attempt to find a buyer. There's a Merckx frame that has been on eBay for $1750 about 10 different times in the last 6 months. But at least they are being up front about the price they insist on getting. If they are willing to wait for the right buyer, then maybe that is a better way to go than a hidden reserve.