I'm curious, if I get cycle shoes and they help me improve my time, is it because of the cycle shoes or is it a placebo effect in that I think I'm faster because of the cycle shoes? What if I spend $2,300 on a pair of Zipp wheels and they help me improve my time....is it because of the Zipp wheels or a placebo effect in that I think I'm faster because I just spent $2,300 on Zipp wheels?

If I beat someone in a race with my S1, will the person I beat refer to the placebo effect by saying to me, "You know, you're really not faster, you only think you're faster on the S1". I would counter, "On the contrary, you lost due because you think your bike is slower than the S1".

The only bs going on here in this thread is by those attempting to discredit the fact that my time is better on the S1 rather than the Roubaix. Your rationalizations are creative, but simply just theories. I'm sorry, but I'm going to rely on the numbers and not the placebo effect psycho-bs.