Like $90,000 audio speaker cables. You can even get electronic "tweaks" over the telephone. Magic stones to lay on top of your amplifier, cost $450. People buy them all!

It's the feeling of exclusivity people seek, not necessarily the "thing". Like wanting a DeRosa instead of a Circuit.

I'm guilty too. I love my Superior but I won't think of owning a Varsity. Yet. It's a affliction, I know.

J


Clearly $80,000 is overpriced, but I am guessing that absurdity is part of the marketing strategy. Over a certain price point "exclusivity", real or contrived, matters as well.


-k[/QUOTE]