Very naive. BD's parent company owns several brands of defunct bike companies, Motobecane included. THEY BOUGHT THEM AND THEY OWN THEM. Get it, it's legal. One company buying/leasing a brand from another is a very common business practice. Some other brands owned by companies completely unrelated to their originators - Schwinn, Fuji, Bentley, Rolls Royce, Bugatti...add yours here. It seems underhanded only to people born yesterday.