Personally, I don't see any problem with them licensing a name to put on Asian imported frames. Motobecane...Dawes...Mercier...whatever.

The practices that are questionable involve the inflated list prices.

They also used to have a lot of hype about Motobecane and the Motobecane heritage (none of which has anything to do with their current bikes) but in checking the Motobecane USA website it appears to me that it's been toned down. Good for them.