Bikeophile is run by a buddy of mine named Rob. He does mail order/internet sales. I run the Cavern and Rob and I do business together. I help him out with tech stuff, mechanics and the like. We are both small operators and kind of joined forces as we dont have the clout of the big shops when it comes to buying power. Generally speaking we both carry similar lines but with Rob doing all the on-line stuff. It has been a good arrangement allowing us to serve people in a retail environment and on-line as well. This has also allowed us to join forces in our pursuit of the hand-built custom track bike line we are currently working on. Hope this clears up any confusion. K.