I purchased a 2011 Specialized Ariel last weekend. At least one local shain of LBS has 2011 Specialized models in stock. Funny thing is that they are not even on the Specialized web site yet! The guys at one shop indicated that we may be seeing the 2011 rolling out a little early from many of the manufacturers because they underestimated their projected sales and scaled way back on production of 2010 models, due to the economy. However, sales didn't drop as expected, so now they're hurting.

I know this doesn't answer your question, but just thought I'd share.