Originally Posted by
pcfxer
Oh no, corporate sponsorship! It helps for charity but isn't necessary for real tours or events; it just isn't.
You're kidding, right? Le Tour is the poster child of corporate sponsorship. The "old tour" sold papers. Now is sells a lot more. But without some bottled water, cars, papers, etc. providing the oil for the machine behind it, nothing runs. Do you think two retirees with a love for cycling can make this juggernaut go when they're not playing boules in Provence? This is a Grand Tour, not a Turkey Trot.