The Campy finger lever pulls in too. There is also an easy way to reduce the reach to the brake lever. A little epoxy putty applied to the ergo body, right behind the quick release pin will prevent the brake lever from reaching it's full open position. I can reduce the reach by 10-15mm. The only practical limit is leaving enough travel to operate the brakes.

About SRAM's cable pull. It's not 1:1 and it has nothing to do with finger lever travel. The cable pull per shift is 3mm and that results in a 3.95mm movement of the RD.