From comments like these:

"...Easy for me to say, because we are entering the 2 weeks when we successfully provide our own food...."

"I agree with surgeonstone. How many reputable labs are just dying to spend huge bucks studying gatorade claims, for the love of science... "

"While I know there are some people here, like Matchka, who are really serious about their riding, what is probably happening for most people is that they get out beyond the McDonalds for the first time in a while (if that is still possible), and before you know it, they are feeling a huge sugar, salt, and caffein deficit. Then they take some electrolyte replacement stuff just to get normal with their various addictions."

The whole thing sounded like foodie elitism, a la, "I grow my own food, no evil government Gatorade lab is tricking me and no McDonalds ever crosses MY lips...." etc.
I used to be a hardcore foodie, so I've heard a lot of that.
Foodies and road cyclists are good examples of Those Who Do Something Few Others Do, and so must watch out for that elitist stuff creeping in.

I see now that you didn't intend it to sound that way.

Sorry for assuming.