Originally Posted by ijgrant

I think the biggest thing that MEC is doing right is customer service and bang for your buck.
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Their gear isn't top of the line, but it's usually durable and affordable, and they have a stellar return and replacement policy.

Their prices are pretty good as well. Distributors in Canada generally overcharge, and if MEC can jiggle the system, maybe it might spur other shops to lower their prices, and stock better gear.

I think the key point we have to remember is that all this appeals to people who don't want to drop huge amounts on bikes and bike parts, and need guidance.