They ship quickly, and have decent bikes for cheap. They run a number of websites for in-house brands Windsor, Mercier, Motobecane, etc. It is misleading because all of those websites are run by the same company. There is no Windsor, Motobecane, or Mercier bicycle companies, they are all bikesdirect.com brands, and the separate web sites are all the same company.

The bikes are in some cases identical specs to name brand bikes. I guess some factory in Tiawan or China is making a few extra Fuji's and selling them off to bikesdirect with a different paint job.

The biggest complaints against them was service after the sale. Unanswered emails, no phone number to call, etc. They seem to be doing better now. They used to have a bad record with the better business bureau, but now they have an A+ rating:

http://www.bbb.org/dallas/business-r...as-tx-90124596

The owner of bikesdirect used to post here a lot. Years ago he said he ignored complaints filed at the better business bureau:

http://www.bikeforums.net/showthread...=1#post7085288

I guess he changed his mind. It looks like they are responsive to complaints now.

By the way, I own a 2008 Windsor Tourist, and I have been happy with it. However, I have upgraded a ton of stuff on it. Currently, the only things original are the frame, seat post, and seat clamp. I had the original wheels and most other stuff for about 6000 miles before recently upgrading.