Originally Posted by
CACycling
The same can be said of Schwinn, Diamondback (which used to be Diamond Back) and a number of other brands sold through real LBSs.
This sort of illustrates my point. Whatever its faults, Schwinn used to stand for quality. People still remember that and I bet when they see the Schwinn name at a Target, it gives them some warm and fuzzies about buying the product. The problem is that the name is used to pedal some of the lowest quality bikes and accessories you can buy.