Originally Posted by
Steely Dan
perhaps it is an attempt to deceive on their part, but for me, and i suspect for the VAST majority of americans, names like "motobecane", "mercier", and "windsor" are pretty meaningless to begin with. before i bought my BD.com bike, i wouldn't have been able to tell you what the name "motobecane" meant, and the name had no influence one way or the other on my decision. my decision process was more along the lines of - titanium? ........ ultegra? ......... 2,000 bucks? ........ HOLY CRAP, I'M IN!
Then why not simply create and build their own brand? It's not so much that I care about the name. I do care that it's kind of shady and it provides some insight into the values of the management.