Originally Posted by
bmclaughlin807
Kind of like Pacific Bicycles buying the Schwinn brand and selling bikes labeled as such?
Or how about Bell bicycle products buying and using the Giro name for helmets?
There are COUNTLESS examples of companies doing this throughout modern history, most of them having nothing to do with bicycles... It's a VERY common practice.
The -only- thing I can see even marginally deceptive about BikesDirect is their 'List Price'... since the bikes are not sold elsewhere, is their 'List Price' really a valid price? I think not... though it is a pretty decent comparison to what you'd expect to pay for a similar bike from other companies.
PS:
Giro Customer Service
735 Pacesetter Drive
Rantoul, IL. 61866
U.S.A.
800-456-2355 (tel)
feedback@giro.com
Google:
Bell Racing Co
735 Pacesetter Drive
Rantoul, IL 61866-3659
(217) 892-4177
bellracing.com
Because it's done by others, it's OK? I think it's a shame what Pacific has done with the name Schwinn. I dislike them more than BD. By most accounts at least what BD sells is a cut or two above the best Walmart Schwinn.
Sorry. Too many people let unethical behavior slide because "it's business". Businesses are run by people.