This is obviously an article written by a mamil. i see them at these big "sportive" gatherings like wilderbeast at a watering hole. when they set off, it is like seeing a professional TDF peleton setting off with HTC Columbia team jerseys and Garmin Slipstream jerseys as far as the eye can see. Even on an event historically where the participation was from hipster messenger population, the mamil has overwhelmed the young and trendy. I say it is a menace.