He's really not. Frankly it's not worth delving into the myriad of issues because the BD fanboys just descend like seagulls on a french fry. I bought a BD bike, it was a total POS, never got ridden, and it's on consignment at my LBS at less than half of what it cost and still won't sell.

The low cost BD bikes are exactly that and you get what you pay for. The higher cost BD bikes for the most part if you shop the sales and watch for a deal can be bought cheaper without dealing with BD. While one here is touting his $2k BD bike with full Ultegra keep in mind I picked up a full carbon/full Ultegra Fuji Team Pro from Performance for $1050 by watching the sales. And got 10% back in team points to boot for accessories and can walk into any Performance store and get it worked on. None of which you get from BD.