So, perhaps you've identified a market opportunity. Why don't you max your credit cards and mortgage your house, to start your own company. You can market your own "LT500" (less than $500) line of bikes. You'll get rich, dude!
Don't forget to include an allowance for advertising, warranty returns, R&D, and oh yeah, liability insurance (have you priced that lately??).
Seriously...get a clue, or take a course in basic economics. If you think anybody is getting rich from selling $1100 bikes, you're mistaken.