Indeed. I have no problem buying Trek branded bikes or accesories when it meets my needs, but I don't like being forced into buying what Trek corporate says I need, which is pretty much the case with these corporate bike shops. A few years ago after pricing out various women's bikes, my wife decided she liked the Trek bike at the price point we were looking into.

But, 3 years ago when we were looking into a kids bike for my son, the Trek kids bike was over $100 more expensive than a similar product from Raleigh, so we went with the Raleigh.

And, just this year, we went with a used Trek at a non Trek dealer for my son's next bike. There isn't a used bike for sale anywhere at the local Trek dealer, probably because such a product would make a new Trek seem overpriced.