So here's my question: what novelty are you bringing to the marketplace? Why would I buy your hub over a Phil? Custom manufacturing is expensive and other boutique hub manufacturers either have higher volume to offset their price (i.e. Phil--is it right to call PW boutique?) or at least have something unique to offer (Level).

What do you have? What about custom manufacturing? Tell us your hub dimensions, we'll make it. What about extra tall flanges so that you can run a big cog and still change spokes? What about extra deep threads so that you can run two cogs (ok, so your chainline would be messed up, but...)? Theft proof? Instantly respaceable? Anything?

You can't go head to head with an established company on their own terms. You need to either find a shortcut or change the rules of the game.