Well, short of trashing any of our brainstorming ideas and coming down on my marketing knowledge, I am totally aware I have yet to offer any innovative (Level) ideas for this proposed hub. I've created this thread to find out what you guys want, not what I can get away with selling you. I'm not trying in any way to go head to head with Phil; they're a great company, and I highly respect them, and I doubt we would ever get anywhere near as reputable and popular as them. I'd just someday like to be able to say, that we could offer in a few shops a hand crafted, durable hub that was specified from the ideas and input from riders. We have too many regular contracts (colt firearms, TWA, american airlines) that require most of our machine time. I'd be turning these out in my spare time, probably custom ordered from the get go. So to sum up the "why" question: for the most part, I'd like to be riding on a hub that WE milled.