I recently heard Assos stuff described as 'Euro Techno Disco Gear' ... spot on I thought - made me laugh anyway.
Here are my votes:
Wiggle are brilliant - as are their own brand tights DHB... almost as good as Assos (I have the F.1.13's in non-Euro Techno Disco Gear black), but at least 3 times cheaper.
Bianchi Infinito. The perfect bike at last... ahhhhhhhhh, the feeling of contentment.
Finally, Rapha - the cool alternative to Euro Techno Disco Gear.