Much a do about nothing if you ask me. I see what he's getting at but in the end what does it matter what someone spent on a bike and whether they're maximizing it to its potential? I think buying bikes for the well-to-do uninitiated cyclist is probably akin to buying a car for them; they walk into a shop and tell the sales person they want something with good features and that is comfortable. The sales person sensing the ability to move a higher end bike sells them a bike that fits the bill and off they go to storm the MUP. I don't know how many of them are under the impression high end bikes will improve their performance but the reality will hit them soon enough.
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