Me too
I bought my 2010 Roubaix after being 20 yrs away from modern shifters and the Roubaixs SRAM shifters were a total mystery to me - I thought one lever went up the gears and the other down the gears (logical?). I test-drove the bike and rode back to the store in the hardest possible gear as I had managed to run all the way through the gears and the levers had no place else to go I chatted with the salesman while gasping and sweating from the tough gearing and zero fitness level...

I still bought the bike and its so much nicer now that I can change gears correctly