Originally Posted by richardmasoner
It's a way to help ensure dealer loyalty. The dealer network has been good to Trek, so Trek wants to be good to their dealers.
It's a bit short-sighted, IMHO. It reminds me of the music industry when Napster appeared and artists and producers/publishers warned that massive declines in CD sales were sure to follow any sort of digital distribution. Fortunately, some folks kept their wits about them and look at it now--CD sales are higher now than ever and continue to grow, despite iPod, Napster, Real, etc..