Also fwiw, the pt hub has been made available sans Joule for my team, with a commensurately reduced price. It's not impossible to get the hub without the joule.
That said, had i not bought my 500.... joule looks pretty sweet.
Also, get over the color. Think of your new PT computer as a way of saying to the fred bike masses 'biking is srs business, im not just out JRA'.