You know, I was going to buy a black Caad 9 to replace the old S-Works frame I cracked earlier this year. But then i saw the white one, with red lettering and grey/black accents, and I thought, "man, that looks sweet." And every time I walk in to my garage and see that bike, I think the same thing - "man, that looks sweet."
I'm pretty sure I wouldn't get the same feeling from a black Caad 9 - my System 6, which is raw aluminum and carbon, certainly doesn't inspire it.